Tips for Building a Corporate Social Responsibility Program. Corporate Social Responsibility (CSR) has been embraced by some of the world. In fact, nearly all companies today incorporate CSR into their business plans in some form, whether through community engagement, charitable giving, sustainable manufacturing, or energy efficient business practices. Recently, I attended a panel discussion hosted by the Publicity Club of New England Master’s Institute about the short- and long- term impact of implementing a CSR program, and how CSR can support broader brand objectives and growth goals. The discussion was led by a panel of experts from international brands, including State Street and New Balance, who shared their experiences creating and sustaining CSR programs that move the needle. So how can you build a successful CSR program in your company? Here are a few key steps: 1) Focus Your Giving. It can be tempting to support a wide variety of nonprofits, but it is more powerful to pick a few core focus areas in which to make a significant impact. For example, New Balance organizes its philanthropy and community programs around the idea of . Narrowing your focus doesn. Corporate Social Responsibility. Supply chains and capacity building Corporate. Marie headed up the Global CSR Program at the Association of Corporate. Our corporate social responsibility programs provide great. After your team building program. Our corporate CSR program presents a natural opportunity. By creating strategic guidelines around the types of programs you will support, you can streamline your charitable giving processes and ultimately make a bigger impact in the areas you care about most. Secure Leadership Buy- in. If members of the C- suite are active champions of CSR initiatives and inspire action from the top- down, social responsibility will eventually permeate all levels of a company. Make sustainability and CSR personal by connecting with employees. You can identify groups or individuals within the company who are passionate about CSR and empower them to take ownership of volunteer events or employee fundraising campaigns. CSR programs can also be a tool for employee retention and recruitment. For example, State Street has made a concerted effort to attract and retain its workforce through a global giving program that allows employees to donate their time and money to local causes of their choice. Embrace Social. It can be most effective when employees generate and share content. For example, at CSR events New Balance arms its employee ambassadors with suggested social content such as recommended tweets, Facebook posts, and hashtags to make social posting quick and easy. Social media also gives you the opportunity to amplify stories told by your community partners. By retweeting or sharing social posts from partner organizations, you reinforce partner relationships and align your brand with social causes that reflect your CSR mission. Measure Your Success. It is essential to back up claims with measureable metrics to avoid accusations of . A sustainability report or social responsibility report can be a powerful tool to tell a company?
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December 2016
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